Consumer-protection law in the US is a patchwork: the FTC Act at the federal level, state unfair-and-deceptive-acts-and-practices (UDAP) statutes in all 50 states, and sector-specific rules (CFPB for finance, FCC for telecom, HHS for health). All of them apply to AI products that interact with consumers.
A common thread across these regimes: when an automated system makes or significantly influences a consequential decision, the consumer has the right to clear notice, a path to contest the outcome, and meaningful human review. AI products that eliminate human access at consequential moments increasingly draw enforcement attention under this body of law.